As the marketing director for Amber, Katie wears a lot of hats. From creating property brochures to running the social media calendar, she is as meticulously detailed as they get. With more than four years of marketing experience she is obsessed with innovating new ways of creating amazing content that’s useful and creative. She also works with our outsourced contributors, and clients as an editor, strategist, creator, and sometimes designer.
In 2016, Katie graduated from the University of Oregon with a major in Business, a concentration in Marketing, and a minor in Interior Architecture. Her Oregon spirit doesn’t go unnoticed as she boasts her duck pride at any given opportunity. She has utilized her business marketing degree to develop new and cutting edge ideas for our team at Pacific Sotheby’s Realty.
Her daily agenda requires much attention towards the video marketing schedule, as Amber is well known for being the leading video marketing specialist in San Diego. This includes deciding an intriguing topic, writing the scripts, deciding the location, creating a shot list, making edits, and adding the music as some of the few stages to planning. Once completed it enters a whole new check list of publishing to all social media sites, which is then followed by a campaign management plan. Video is only one of many areas that she manages, also including print marketing, website management, social media content planning, email marketing, newsletter creation, google ad words, social media ads, graphic design, press releases just to name a few.
Her ambition and dedication have brought much success to our business this year, and we know she will only continue to grow into a real estate marketing mastermind over the next few years. With the most outgoing and light hearted spirt, Katie is a positive light to any work environment and she is very happy to be working in an industry she is so dearly passionate about.